questions.
answered
plainly.

No. It's a vocabulary tool. It won't diagnose, treat, or guide you through anything. If you want to know what you're feeling and what that feeling means, it's for you.

No. It doesn't log your emotional state, chart it over time, or score you on anything. The core app is a lookup tool — use it when you need it, put it down when you don't.

The app includes a journal, if you want to use it. Later there'll be optional add-ons to help you reflect on what you've written and see where it connects — not a score, not a trend line toward a goal, not a verdict on your week. Neither is the default and neither is required.

Most wellness apps want you to track moods, complete breathing exercises, or work through guided meditations. No BS does none of that. It does one thing: helps you find the word for what you're already feeling.

There are no streaks. No badges. No affirmations. No "you've got this." Just the plain language that was already sitting there, waiting to be named.

It means we don't say "affect dysregulation" when we mean anger. We don't say "somatic awareness" when we mean "your jaw is clenched." The app speaks the way you think — colloquially, directly, without hedging.

If a 14-year-old wouldn't understand it, we rewrote it.

That's exactly what the Find tab is for. It has two doors:

Find a Feeling funnel — browse by emotion category and intensity tier until something clicks.

I'm Overwhelmed pathway — if words aren't coming at all, use the body × urge matrix. Select where you feel it (8 body locations) and what you want to do (8 urge types), and the app suggests three candidate phrases. From there you can also access a guided breathing exercise (4-in / 6-out) and the 5-4-3-2-1 grounding technique to re-anchor before continuing.

Each emotion result includes five sections of plain-language guidance matched to the intensity of your phrase:

Each category also has deeper content: what the emotion is for, what it's trying to tell you, what typically drives it, and patterns to watch for over time.

Yes. iOS only right now.

We're hoping to reach other app stores in 2027. That's a hope, not a date — if you want to know when it happens, the email list below is where we'll say so.

Hundreds of phrases across nine emotion categories. Each phrase maps to a named emotion with a plain definition, body sensations, and intensity-matched responses.

Hundreds of phrases, and the library grows with each update.

A solo developer who gives a shit about emotional literacy. No team, no investors, no growth targets.

That's why the app doesn't nag you, and why there's no newsletter you have to escape from.

More on the About page.

$3.99, once. That's the whole app — all nine categories, hundreds of phrases, the journal, sync, export. Nothing behind a second paywall.

There's no subscription tier at this point.

Everything you need to name a feeling and do something with it:

• all nine categories, hundreds of phrases, sorted by intensity
• plain definitions, body sensations, and what to do — matched to how strong the feeling is
• the Find tab, for when no phrase comes to mind: pick where you feel it and what you want to do, and it narrows from there
• an overwhelmed path, with a breathing pacer and 5-4-3-2-1 grounding
• a journal — write it down, tag the body and the situation, and get guidance for what's next
• your full history, chronological, all of it
• iCloud sync across your devices
• share any entry as a PDF
• writes to Apple Health, if you want it there
• daily reminders, up to three, at times you choose — or none at all
• Face ID or passcode lock, if you want the app closed to other people
• crisis resources, always available, no connection needed

The core app is designed to feel complete — not like a demo of the thing you're supposed to pay more for.

No. One-time purchase on the App Store. Pay once, own it. No monthly fees, no annual renewals, no "freemium" tier that quietly locks the useful parts.

No. No ads, anywhere, ever. That's not a feature — it's just the baseline.

Not at launch. You pay once and get the whole app.

Optional add-ons are coming later. They read back what you've already written — what you reach for, when, and what tends to sit alongside it. They won't tell you what caused anything or grade how you're doing. They put your own words where you can see them.

Two things worth knowing now. Each will be a one-time purchase, same as the app. And they work from your own history, so they only have something to show you if you've been writing. Nothing is being collected in the background for them — they read what's already on your device.

Refunds go through Apple, not us. Start at reportaproblem.apple.com — it's their process and we can't speed it up or reverse it.

If something's broken, write to us first. A fix is usually faster than a refund, and we'd rather fix it.

iOS 17 or later. Built for iPhone, works on iPad.

Sync runs through Apple, not through us — there's no account on our end to be broken. Five things to check, in order:

1. You're signed into the same Apple Account on both devices.
2. iCloud Drive is turned on.
3. No BS is allowed to use iCloud in your iCloud settings.
4. Your iCloud storage isn't full.
5. Both devices have been on wifi recently.

That's four out of five times. If you've checked all five and it's still wrong, tell us — support link below.

The app downloads again from the App Store — your purchase lives in your Apple Account, so reinstalling doesn't cost anything. If the download itself is stuck, that's Apple's end: support.apple.com.

Your journal is separate. It comes back only if iCloud sync was on before you switched or reinstalled. Otherwise it stayed on the old device.

Journal tab. Open an entry and tap the share icon in the top right. You get a PDF of that entry — emotions, body sensations, tags, and whatever you wrote — that you can save, print, or send wherever you want.

One entry at a time, for now.

It's your writing. You choose how it's shared, or whether it is.

Menu tab, then the option to erase your data. It clears what's on the device.

If you've been syncing, turn iCloud sync off first — otherwise the copy in iCloud can come back. Deleting the app removes the local copy but not the iCloud one.

Use the support form on this site and pick "Something's broken." Tell us your app version and device if you know them — it speeds things up.

Tell us. Support form, "Feature idea."

This is the feedback we actually want. The library grows with every update, and the phrases that get added are the ones people say are missing.

The core app doesn't require an account and doesn't collect personal data. Your lookups stay on your device. Nothing is sent to a server.

The journal is part of the app, not an add-on. Entries stay on your device and sync through your own iCloud if you turn that on. They don't pass through us.

If you allow it, the app can also write what you log into Apple Health, alongside anything else you track there. That's your record in Apple's app, not ours — we can't see it either way.

No. We don't sell data, share it with advertisers, or use it for anything beyond making the app work.

No. The core app works without any account or login. Download it, use it. Nothing else required.

The full privacy policy is available at /privacy. It's written in plain language — same standard as the app itself.

No. The app helps you name what you're feeling — that's genuinely useful, and naming is often where things start. But naming is not treatment.

If you're working through something significant, please work with a professional. Knowing the word "grief" is useful. A therapist is different.